This Business of Business

I don’t normally write about benchmarks of success. I decided to start changing that today. This is a post for those of you out there who have recently had an “oh shi-” moment but haven’t yet come to the conclusion that panic is excellent fuel for success.

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Article marketing, for those of you not in the know, is a form of advertising in which a person or business writes relevant content for a directory in order to drive traffic toward their own website (in a nutshell). It has been preached for years to affiliate marketers, e-commerce business owners, and large mega-corporations all the same as the magic solution to SEO and high traffic numbers.

It’s not quite that amazing, but it is fairly effective as a method of driving traffic. At least, until recently.

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Marketers – especially the internet ones (especially the ones concerned with analytic software) are obsessed with the phrase “conversion rate.” But what is it that they mean when they say these two words?

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